PUBLICATION SP938B
Fundamentals of On-Farm Retail: Product Assortment
If you have questions about this resource, contact your county Extension office.
Summary
Guidance on building a product mix for on-farm retail that matches customer needs, brand identity, available space, and business goals. Covers product breadth and depth, staple and signature items, seasonal and complementary products, private label options, and sourcing strategies to help farms create a stronger shopping experience and improve retail profitability.
Publications in Series: Fundamentals of On-Farm Retail
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