PUBLICATION SP938D
Fundamentals of On-Farm Retail: Product Assortment: Promotion
If you have questions about this resource, contact your county Extension office.
Summary
Guidance for on-farm retail promotion covers how farms can attract customers through websites, social media, signage, printed materials, and word of mouth. It highlights ways to build a consistent brand, share clear information, choose channels that fit customer needs, and make the most of limited marketing budgets to increase store traffic and sales.
Publications in Series: Fundamentals of On-Farm Retail
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