PUBLICATION SP938C
Fundamentals of On-Farm Retail: Product Assortment: Merchandising and Store Design
If you have questions about this resource, contact your county Extension office.
Summary
Merchandising and store design guidance for on-farm retailers, with tips on creating an authentic brand experience, arranging retail space, and presenting products in ways that attract attention and encourage purchases. Covers store layout, customer flow, signage, lighting, displays, and sensory presentation to help farms strengthen their identity and improve sales.
Publications in Series: Fundamentals of On-Farm Retail
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