Summary

Guidance on reducing food insecurity by partnering with food retailers that serve SNAP and WIC customers. Explains how small changes in stores, based on behavioral economics, can nudge shoppers toward healthier choices and can be profitable even for small retailers. Covers retailer types beyond supermarkets and offers steps to get started, including selecting stores, approaching managers, assessing customer and store needs, and choosing interventions like signage, tours, taste tests, staff training, and local produce connections. Includes tips for sustaining partnerships and a Tennessee example from the Shop Smart program.