PUBLICATION W1353D
Smart Shopping: Understanding Marketing Tactics
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Summary
When you shop for groceries, whether in stores or online, companies use many marketing strategies to encourage you to buy more. Knowing about these tactics can help you become a savvy shopper. Smart shoppers can save money and choose healthier food products. Here are some key strategies to think about: using coupons wisely, avoiding impulse purchases, and comparing front-of-package claims with the nutrition facts label.
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