PUBLICATION PB1796

Choosing Direct Marketing Channels for Agricultural Products

Publish Date: December 08 2010 |  Language: English

DOI: doi.org/10.7290/UTIAPub/PB1796

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Summary

The Tennessee agricultural economy is experiencing a surge in direct marketing of farm products, with sales rising from $8.4 million in 1997 to $15.3 million in 2007, driven by consumer interest, increased producer demand, and diversification of marketing channels.