PUBLICATION PB1930
Branding Essentials for Value-Added Agriculture Enterprises
If you have questions about this resource, contact your county Extension office.
Summary
Effective branding is a crucial component of an overall marketing strategy that builds both tangible and intangible value in your business. Branding can help your farm and its products stand out among competitors while building strong, lasting relationships with customers. This publication introduces branding and the elements of the branding mix to help you develop or refine your farm brand. It also provides eight tips to help you implement an effective farm brand strategy.
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