PUBLICATION W1282
An Introduction to Eye-Tracking Research: Uses and Applications to Improve the Understanding of Human Behavior and Decision Making
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Summary
People view a limited set of information when making decisions. Knowing what people view and how that impacts behavior can aid researchers, educators, and industry stakeholders as they consider communications with potential clientele. Eye-tracking technologies can aid in identifying relevant information to influence behavior. In this publication, these technologies, the REM Lab at UTIA, and potential implications are introduced.
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