PUBLICATION SP787A

Are You Ready to Start a CSA? Marketing Your CSA and Making Your Customers Happy

Publish Date: May 02 2016 |  Language: English

DOI: doi.org/10.7290/UTIAPub/SP787A

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If you have questions about this resource, contact your county Extension office.

Summary

Marketing basics for Tennessee CSA operators, focused on finding target customers and building a written marketing plan. Summarizes effective ways to recruit members, plus websites, free online listings, social media, partnerships, and on-farm events. Emphasizes keeping members by setting clear expectations, communicating through newsletters and recipes, offering share and payment options, asking for feedback, and handling complaints well. Includes insights and pricing/share examples from a Tennessee CSA.