PUBLICATION SP1045

There's No Place Like Home: Applying Place Branding Principles to Your Farm

Publish Date: April 24 2025 |  Language: English

DOI: doi.org/10.7290/UTIAPub/SP1045

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Summary

This publication explores the concept of place branding. It begins by outlining the fundamental aspects of place branding, including core components of image and positioning. Following that, the publication guides the reader through a series of activities designed to help them explore and define the brand of their own location – be it a farm or any other operation.