PUBLICATION D197C

Business Planning for Agricultural Operations: Marketing Plan

Publish Date: January 27 2023 |  Language: English

DOI: doi.org/10.7290/UTIAPub/D197C

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If you have questions about this resource, contact your county Extension office.

Summary

A marketing plan includes an analysis of the market and strategies to meet the needs of target customers. The marketing plan is the third section of the business plan, following the business description. Along with the other publications in this series, this guide can assist agricultural producers in developing a comprehensive business plan.